To Thread or Not To Thread
Threads: Meta’s attempt at a Twitter-like social app faces struggle for daily users. Learn from BeReal’s novelty and Ulta Beauty’s success!
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August 2023
The Rise of TikTok and the Transformation of TV Advertising
From TVCs to TTCs? How TikTok trends are reinventing the world of TV ads for the Gen Z era.
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Celebrating South Asian Heritage Month
During South Asian Heritage Month, re:act boasts 20% South Asian talent, with 28% in senior roles. Their diverse backgrounds fuel innovation. Inclusivity at re:act isn’t just a word—it’s our core. Celebrate diversity’s transformative power with us!
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What’s a Pixel and Why Do We Need It?
You might have heard of “social media pixels” to improve your online presence and optimize ad campaigns. But what are they and how can they benefit your business? In simple terms, a social media pixel is a code snippet that you place on your website to track your visitors’ behaviour and activity. This tracking allows you to
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Call-to-Action on Social Media: Driving Engagement and Conversions
A compelling call-to-action (CTA) can make all the difference for brands seeking success on social media. Having a CTA on your social media post is essential because it directs your audience’s actions and encourages engagement. A clear and compelling CTA prompts users to like, comment, share, visit a website, or purchase, guiding them towards the
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