March 2023

I’m here to answer the question we’ve all been asking – no, it’s not “does the rosemary hair oil actually work?” – instead it’s why influencer marketing is still cutting through in 2023.

Don’t worry I will come back to the hair oil…

Whatever your platform of preference there’s still a community and those trusted to be the tastemakers in it. They are people who either curate or create content in a way that your audience identifies with, enjoys, or strives to adopt in their own life.

With the new ‘de-influencing’ trend here to destroy the reputation of anything and everything that isn’t deemed worthy by consumers on social media, it’s more important now than ever to make sure you’re watching out for what your consumers REALLY want. What they want to see from your brand is: 🌱 Clean and natural ingredients:

You may be thinking that these companies are incomparable, but you’d be wrong. Recently, TikTok has been taking a storm as the new place to stock up on your most beloved products. The popular app, once known for its lip-syncing videos and dancing trends, now offers people the chance to purchase items through video links

The new ‘deinfluencing’ trend has been making waves across TikTok. Currently, the hashtag #deinfluencing has 200M+ views. The trend is quite literally influencers taking a stand to over-consuming unnecessary products; these are products that they have bought/used, then explaining why you shouldn’t waste your money on them. These are often the trending products we see

Our first article in our partnership with Marketing Week is with our good friends at PZ Cussons and Childs Farm. By taking an empathetic approach to marketing, brands can create meaningful connections with their customers. This ensures that their messaging resonates positively. Consumers today are more discerning than ever before so companies need to be mindful when promoting their

No money… No campaigns… Just gifted products and a cheeky DM! We experienced the benefits of community management first-hand when one of our brands was featured in the Never Have I Ever podcast with Joel Dommett and Hannah Cooper. A simple reach out, a brilliant DM backward and forward, and suddenly we have an entire