31 March 2023

I’m here to answer the question we’ve all been asking – no, it’s not “does the rosemary hair oil actually work?” – instead it’s why influencer marketing is still cutting through in 2023.

Don’t worry I will come back to the hair oil…

Whatever your platform of preference there’s still a community and those trusted to be the tastemakers in it. They are people who either curate or create content in a way that your audience identifies with, enjoys, or strives to adopt in their own life.

With the new ‘de-influencing’ trend here to destroy the reputation of anything and everything that isn’t deemed worthy by consumers on social media, it’s more important now than ever to make sure you’re watching out for what your consumers REALLY want. What they want to see from your brand is: 🌱 Clean and natural ingredients:

You may be thinking that these companies are incomparable, but you’d be wrong. Recently, TikTok has been taking a storm as the new place to stock up on your most beloved products. The popular app, once known for its lip-syncing videos and dancing trends, now offers people the chance to purchase items through video links