Campaign strategy & creation
Check out our team in action
Although a lot of our work is through Always On, we understand that some clients just need specific campaign support.
From ideation of the campaign right the way through to execution, we can work directly with clients to bring their launches and key brand moments to life.
We have brought to life campaign ideas both on and offline, cutting through to millions of people internationally.
We embed our plans in data, ensuring that the audience that you’re looking to cut through to on the campaign will see the content. From there, our paid team work closely with our creatives, ensuring that the content will resonate and be remembered.
Campaign ideation
Every great execution, needs a great Big Idea.
We create campaign ideas that travel with feeling, across the touchpoints, to ensure they cut through to your consumers and deliver against your campaign objectives.
These ideas can be channel specific or the beautiful One Big Idea that flows through absolutely everything.
Activation plan and delivery
By creating the right activation plan to deliver against the campaign, we can then cut through on the right channel to the right audience at the right time.
Our cross functional teams are skilled at delivering through the line campaigns that deliver.
Launch moments
We can deliver NPD moments that truly matter for your brand; knowing that the NPD allows halo to the Masterbrand and attract new consumers to your brand is paramount for NPD success.
Launch moments are also a brilliant moment to attract new audiences to your brand in an exciting manner.
Brand ambassador moments
The team are skilled and experienced in researching, contracting and delivering against brand ambassadors across a multitude of disciplines and categories.
The activation of these ambassadors is key – through the line ideation that cuts through and garner the reach that your ambassador delivers for your business.
Through the channel activation
Our team are social first in everything they do – but this doesn’t just mean that the ideas sit and stay on social.
From OOH to the digital placements, ensuring that you have a team that are comfortable of landing on and offline social-first campaigns, is key to their success.
