Supercharging St. Tropez's social output
The Brief
For St. Tropez, we created sun-soaked, scroll-stopping social assets during an unforgettable shoot in Ibiza. Think golden hours, bronzed skin and aspirational content – all designed to hero the brand's glow in a truly iconic setting.
St. Tropez
SectorHealth & beauty
ServiceSocial growth
Deliverables
Optimise awareness with the innovation of Sunlit Skin
Drive new and existing consumers down the funnel of conversion
Focus on regime with Sunlit and Express Mousse through tanners who want to be unapologetically glamourous
Target knowledgeable purchasers within the category and who understand the benefits of brand vs own brand alternatives
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20.5M
Impressions on Instagram
75.5K
Total link clicks
3.8M
Reach on Facebook
