Bringing the Bluey magic with Childs Farm
The Brief
When Childs Farm teamed up with BBC Studios' Bluey, we knew it had the perfect ingredients for a playful, family-first campaign. Our mission: build buzz, spark joy and put Childs Farm at the heart of bathtime fun.
Childs Farm
SectorSkincare (Baby/Child)
ServiceSocial growth
Audience engagement
Deliverables
Playful teaser content designed to spark conversation among Bluey fans
A transformed Instagram grid, turning it into a bathtime playground of Bluey & Bingo magic
Influencer and content creator partnerships showcasing the new Bluey range in everyday family routines
Easter-themed Bluey gift boxes for influencers
Childs Farm's best-performing partnership post
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4M+
Impressions across Meta
8.2K+
Clicks to retail partners
11.8K+
New followers who have fallen in love with Childs Farm's limited edition Bluey range
