Going all in on social with BOOST
The Brief
Deliver a plan to transform BOOST's social media presence from a functional platform to a vibrant, engaging and brand-driving channel that will significantly increase brand awareness, consideration and shifting brand perceptions within energy drinkers.
BOOST
SectorFood & Beverages
ServiceSocial growth
Deliverables
Fresh pillar and content strategy for the brand
Production of stunning digital-first assets for use on social
Social and digital assets brought to life across Instagram and TikTok
Rolled out a content creator-led plan designed to cut through on social
Built community through conversation and active account engagement
continue scrolling to discover more
+15.5%
New TikTok follower growth (and counting!)
4.79%
Engagement rate, outperforming the category average
2M+
Impressions on TikTok and Instagram
