Content Creators & Influencer Management
Check out our team in action
We get it, you need influencers who will create content that actually resonates with your audience, regardless of how micro, macro or mega they are. We specialise in influencer management, cultivating meaningful relationships between brands and creators, keeping one thing in mind – authenticity. Nothing moves the dial on social like it.
With our in-house Content Creator Hub, we are able to dissect and deliver against any given brief.
No matter how big or how small we need our Content Creators to be, we are able to tailor the plan against the audience that you’re looking to cut through to. And again, all data backed.
Strategy framework
No creator and influencer plan should get live without a robust strategy detailing audiences, assets and activation plan. Our team of experts have worked with thousands of creators now in our time and will ensure the right framework is in place for cut through.
Sourcing of creators
Building up content creator and influencer management comes from solid expertise and brand knowledge. Our team will ensure we select the right talent for the right brief for our clients.
Contracting and negotiating
Importantly, we represent our clients in the negotiation stage ensuring that the relevant assets and usage is covered for our clients’ work. This requires skill and flexibility as we ensure the work hits the brief.
Briefing of creators
The briefing itself has to be flexible enough for the creator to feel comfortable with the work they are about to carry out. This, plus an in depth knowledge of brand strategy, delivers content that cuts through to the Bullseye.
Always on integration
For some clients, a specific amount of monthly content creators (+ paid!) allows them to hit their desired Bullseye audience. We ensure that the content creators selected sing with your Always on plan to deliver content that works for existing fans and attracts new consumers to your brand.
Campaign integration
For other clients, their campaign moments need to be supplemented with a moment of content creator magic. This content can be briefed against a plethora of objectives; from awareness all the way through to conversion and needs to be ladder up to the overarching campaign message that we’re looking to achieve.
