Media planning & buying
Check out our team in action
We don’t just press Play and let the Business Manager do it’s thing here at re:act.
A detailed data deep dive into audience is where we begin. Full segmentation to really get to your Bullseye and everything in between, is key.
We manually turn up and down your paid media using our patented approach. This leaves no stone unturned and allows us to manually select the best performing audiences and creatives to make sure your budget is most effectively and efficiently. No pound goes to waste.
Bespoke media buying
Our patented approach to media buying doesn’t just press ‘play’ and let the algorithm run.
Albeit manual in design, this ensures that our clients’ budgets are bought most effectively and efficiently for them – whatever part of the funnel that we’re looking to hit.
Audience segmentation and planning
Whether it be Always On or a campaign moment, ensuring that the audiences are appropriately built and supported for the designated business objectives is crucial.
We build in new audiences for our clients on a monthly basis which then ensures that the Bullseye continues to be harnessed and made more effective, daily.
Live test and learning
No longer is it A/B/C/D testing – embracing different audeiences, assets and placement approaches is key to cutting through with media buying.
Our team use their patented approach to media buying to flexibly move our clients’ budgets every single day, bringing new insights and learnings to the plans for our clients.
On and offline buying
Although social first as an agency, our expertise for media buying goes right across the digital landscape – both on and offline.
We have delivered social, digital, programmatic, search, podcasts, OOH and radio placements for our clients – all within the re:act approach of media buying and sourcing.
