Suncare
OBJECTIVE
Deliver awareness and penetration of the new Avène Suncare range ahead of key competitor LRP during the peak summer sales period. The cohesive campaign to sit across IG, TT and YT with the primary objective to…
1. Drive awareness of the new range and educate on new Blue Light filter
2. Convert consumers to trial Suncare
DELIVERABLES
• Paid media
• Monthly posts
• Influencer partnerships
• Brand partnerships
RESULTS
• 10.7m Reach on IG (+34%)
• 34m Impressions across all three channels (+48%)
• Trigger conversion ads delivered 36k Link Clicks and CPLC £0.47
REACH
IMPRESSIONS
MORE Awesomeness
Always On
STEPPING UP THE SOCIAL GAME
FUDGE’N THE RULES ON SOCIAL
Suncare
Suncare
OBJECTIVE
Deliver awareness and penetration of the new Avène Suncare range ahead of key competitor LRP during the peak summer sales period. The cohesive campaign to sit across IG, TT and YT with the primary objective to…
1. Drive awareness of the new range and educate on new Blue Light filter
2 . Convert consumers to trial Suncare
DELIVERABLES
• Paid media
• Monthly posts
• Influencer partnerships
• Brand partnerships
RESULTS
• 10.7m Reach on IG (+34%)
• 34m Impressions across all three channels (+48%)
• Trigger conversion ads delivered 36k Link Clicks and CPLC £0.47
MORE Awesomeness
Always On
STEPPING UP THE SOCIAL GAME
FUDGE’N THE RULES ON SOCIAL
