Huge awareness driving ads from retailers, content creators and OOH have gone Live over the past 48 hours ensuring that the PS5 will be right at the top of many Christmas lists.
This moment in conversation is one that is similar to the iPhone release; one that brands can absolutely be reactive too. But one that we like to term as planned reactivity.
Some inspiration has landed from across the Pond; Philadelphia Cheese ( Mondelēz International ) have absolutely taken their spotlight within the moment and created huge social noise.
The brand launching NPD imminently have created a brilliant digital only campaign with a PS5/Xbox-esque rip-off showcasing their Philly Series 5 – a “stunning advancement in cheesecake technology”.
Brilliantly, the Philly Series 5 (priced at $4.99) was available for preorder on a special microsite ala PS5 too.
One for European brands to potentially learn from going into 2021 Planning..