ST TROPEZ:
BE MY GALENTINE
BRIEF
St. Tropez were looking for a moment outside the usual tanning season for them to own vs competition and create their own talkability.
IDEA
We focused on creating a content campaign across social targeting St. Galentine’s Day; turning St. Tropez into St. Galentine in the process through hourly giveaways and competitions with huge partner brands throughout the day.
We bought media live for the brand and created a suite of assets against multiple audiences ensuring huge cut through.
OUTCOME
Unprecendent stand out for the brand – St. Tropez becoming the #1 for Share of Voice in the Tan category at a huge +67% YOY in this time.
2.1+ MILLION
PEOPLE
REACHED
24K+ ENTRIES
23K LIKES
3K+ NEW
FOLOWERS
ST TROPEZ - re:act