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ST TROPEZ:
BE MY GALENTINE

BRIEF

St. Tropez were looking for a moment outside the usual tanning season for them to own vs competition and create their own talkability.

IDEA

We focused on creating a content campaign across social targeting St. Galentine’s Day; turning St. Tropez into St. Galentine in the process through hourly giveaways and competitions with huge partner brands throughout the day.

We bought media live for the brand and created a suite of assets against multiple audiences ensuring huge cut through.

OUTCOME

Unprecendent stand out for the brand – St. Tropez becoming the #1 for Share of Voice in the Tan category at a huge +67% YOY in this time.

2.1+ MILLION
PEOPLE
REACHED

24K+ ENTRIES
23K LIKES

3K+ NEW
FOLOWERS

ST TROPEZ:
BE MY GALENTINE

L’OREAL:
BECOMING AN EXPERT

DOVE:
ON THE BALL

See what we’re up to

copyright re:act 2021

ST TROPEZ - re:act