The team needed a campaign to reinvigorate their Matte Range – they wanted mass reach and awareness of a much loved iconic line up.
Building on existing community management work with the brand, we created the #MattePack – a social to commerce campaign with a collection of high reaching advocates, celebrities and key men across the UK talking about the range who would relate well to their target audience.
We created social assets and a paid plan to go alongside this through a mixture of dark and organic posts.
We invited consumers to get involved too and created assets specifically for Amazon.
We propelled the Matte Pack into the hearts and bathrooms of men across the UK; creating a huge spike in sales for the brand.