FUDGE PROFESSIONAL:
LOOKING FANTASTIC IN LOCKDOWN
BRIEF
As Covid-19 restrictions began to take hold of the country and millions went into lockdown, consumers struggled with not being able to have access to a salon. With this insight in mind, the Fudge Pro team wanted a social to commerce campaign to push awareness of a key range – Clean Blonde Damage Rewind, a range that prolonged the blonde salon color, specifically with a key retailer in Look Fantastic.
IDEA
We created and then delivered a social to commerce campaign for Fudge Professional – aiming to get as many relevant eyeballs onto the brand through multiple Marketing channels covering social, advocates and paid media.
OUTCOME
Colour Fix drove the brand’s biggest weekly sales on the Look Fantastic site… EVER !
2.6+ MILLION
PEOPLE
REACHED
20K+ CLICKS
IN TOTAL
4K+ LIKES
ACROSS ALL
POSTS
FUDGE PROFESSIONAL - re:act