DOVE DERMASERIES:
HANDCARE IN CHINA
BRIEF
As increased handwashing due to Covid-19 was occurring in China, the nation’s hands were suffering.
The Global team at Dove turned to us and were looking for reactive online assets that could be quickly turned around on e-commerce platforms to launch a new product that would be able to assist consumers with this new issue.
IDEA
We created a suite of online assets across multiple touchpoints and territories to be rolled out by the Chinese markets – we worked with our Chinese associate team to ensure local tone of voice was adhered to.
OUTCOME
A host of disruptive and engaging social media assets for the Dove teams to use across Asia to launch their new product.
DOVE DERMASERIES - re:act