For Spotify .

Every year, the brand’s superb #SpotifyWrapped shines a light on everyone’s eclectic musical tastes as social media is awash of consumers launching a campaign for the brand powered by data.

Our favourite part of the campaign are the billboards and OOH that follow, and unsurprisingly, other brands are now building this moment into their reactive calendars.

This moment giving them a content opportunity to hang their own brand’s hat onto (step forward Paddy Power Betfair among others this morning).

As always, we had a mini idea session earlier as a team as to which other categories could potentially take inspiration from them..

– could FIFA ( Electronic Arts (EA) ) reward their Ultimate Team fans with their own annual breakdown with exclusive rewards?

– surely any alcohol or coffee brand could celebrate their Biggest Fans of 2020 with their own personalised bottle reward in time for the holiday season?

– and how about the TFL ( Transport for London ) reminding Londoners of their haunts and jaunts for the year that’s just gone (albeit quite quiet for 2020.. !).

Spotify now beginning to activate tactically with brilliant messaging such as the below.

Happy Wednesday,
Tom

#SpotifyWrapped #Spotify