Exploitative vs empathetic marketing 🔎

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Exploitative vs empathetic marketing 🔎

Our first article in our partnership with Marketing Week is with our good friends at PZ Cussons and Childs Farm.

By taking an empathetic approach to marketing, brands can create meaningful connections with their customers. This ensures that their messaging resonates positively.

Consumers today are more discerning than ever before so companies need to be mindful when promoting their products or services.

Let us introduce you to Childs Farm’s Sleep campaign with Vogue Williams. Their mission is to help parents get a better night’s sleep, with their natural and organic products.

As well as this, the campaign highlights the importance of making conscious decisions when targeting consumers with marketing campaigns.

We are thrilled to have Vogue on board as our key influencer to promote Childs Farm’s new SlumberTime range – please check out Marketing Week’s article below, and hear what Katie Barker and Tom Stone have to say about it!

Click here to read the article!